Mid-market companies forfeit millions each year to unstructured pricing. P4 Profit embeds as your fractional Head of Pricing — the strategic pricing leadership your business needs, without the full-time executive cost.
Most mid-market companies make pricing decisions reactively — driven by sales pressure, input cost increases, or competitive moves. The result is margin erosion that compounds quietly every quarter.
P4 Profit operates as your fractional Head of Pricing — building the infrastructure, executing the increases, and equipping your teams to price with confidence. Not as an outside advisor. As a senior operator embedded in your business.
The typical engagement surfaces 200–500 basis points of margin opportunity within the first 90 days. That's not theory — it's a pattern we've delivered across dental, manufacturing, and consumer businesses at scale.
Most clients begin with a diagnostic. Within 90 days, they understand their margin opportunity — and they don't stop there.
Engagement pricing is tailored to the scope, stage, and specific needs of each client. Schedule a discovery call to discuss what makes sense for your business.
Our deepest expertise spans dental and medical, manufacturing and industrial, and consumer packaged goods — though the pricing challenges we solve appear across virtually every mid-market sector.
Device manufacturers, distributors, and dental supply companies navigating GPO dynamics, complex channel pricing, and distributor margin management. We know this market from the inside.
Mid-market manufacturers managing input cost volatility, SKU proliferation, distributor margin pressure, and the ongoing challenge of executing price increases without losing key accounts.
CPG brands managing retailer relationships, promotional pricing complexity, private label pressure, and the challenge of passing through cost increases without losing shelf position.
Mid-market pricing complexity isn't unique to three industries. If your business has a product portfolio, a sales team, and margin pressure — the opportunity likely exists regardless of sector.
Let's talk →"Pricing is the highest-leverage profit driver in any business. Most mid-market companies are sitting on margin they don't even know exists. Our job is to find it."
Corey Biggs founded P4 Profit after more than seven years leading pricing functions at some of the most complex mid-market and enterprise companies in dental, consumer products, and manufacturing.
Unlike consultants who have studied pricing from the outside, Corey has operated in the seat — building pricing departments from inception, managing large-scale portfolio pricing, executing contentious price increases, and presenting results to boards and executive teams.
That operator credibility changes what's possible in an engagement. Clients don't receive generic frameworks. They receive strategies built on firsthand knowledge of what actually works — and what doesn't — across the specific dynamics of their industry.
Based in the St. Louis metro area. Serving clients nationwide.
Start with a complimentary 30-minute discovery call. We'll identify where your most significant pricing opportunities are — no commitment, no obligation.